Logo + product identity
Crab Drip
An expressive Photoshop-built logo created for a sauce within a larger sauce-flight concept.
Project / Makiya Lesley · LuCre8z
- Project type
- Original Product Identity / Design Project
- Role
- Graphic Designer · Visual Identity Development
- Scope
- Logo design · Typography · Layered texture · Culinary product identity
- Status
- Logo Developed / Further Applications Conceptual
- Development period
- 2024–2025
- Tool
- Adobe Photoshop
Makiya created the original Crab Drip logo in Adobe Photoshop for a sauce within a larger sauce-flight concept. The logo is the completed design deliverable shown; packaging, menus and promotional applications describe its intended use.
The design
Flavor needed a visual voice.
Crab Drip shows the hands-on graphic-design side of LuCre8z: bold typography, layered texture and color developed to give one sauce a memorable identity within a larger culinary experience.
The mark is designed to communicate energy and flavor quickly across labels, menus, digital promotion and future packaging.
ApplicationSauce-flight product identity
Design approachExpressive typography + layered texture
ToolAdobe Photoshop
Key decision
Give one flavor a recognizable identity.
- Decision
- Use expressive lettering, color and layered texture for the sauce logo.
- Why
- A product within a larger sauce-flight experience needs to be distinguishable at a glance.
- Impact
- The completed Photoshop logo establishes a visual direction that could extend into labels and menus; those future applications are not claimed as manufactured packaging.