Pop kulture

Culturally rooted food brand & product identity.

Year

2019

OVERVIEW

PoP Kulture blends culinary experience, cultural identity, and product potential. This work created a visual and narrative foundation that reflects the brand’s roots and prepares it for expansion.

GOAL

Build a cohesive brand system that supports product development, strengthens cultural voice, and provides clear direction for all future brand touchpoints.


APPROACH

Instead of a surface-level identity, this project centered narrative, roots, and visual systems—building a brand that feels lived-in, expanded, and ready for real use.

OUTCOME

A flexible brand foundation, strong identity language, and narrative tools ready to be brought into the world.

WHAT’S NEXT

PoP Kulture is ready for a digital launch, packaging rollout, and experiential storytelling that connects people and products.

Role / scope of work

+ Cultural brand exploration & positioning

+ Visual identity & design system

+ Color language, typography, and graphic assets

+ Packaging direction concepts

+ Messaging framework & narrative guidelines

+ UX-friendly brand rollout strategy

flavors & relevance

POPCORN FLAVOR - RED LIGHT SPECIAL
POP CULTURE RELEVANCE - SONG BY TLC 
INGREDIENTS - MUSHROOM KERNELS, STRAWBERRY CANDY, DRIED STRAWBERRIES, WHITE CHOCOLATE

POPCORN FLAVOR - dirty pop
POP CULTURE RELEVANCE - SONG BY NSYNC

INGREDIENTS - MUSHROOM KERNELS, OREO COOKIES & WHITE CHOCOLATE

INSPIRATION

“PoP Kulture is a world within itself. What started as a gourmet popcorn brand evolved into a full sweet-treat universe inspired by pop culture—movies, TV shows, music, and moments people already love. As the brand grew, so did the vision, leading to the expansion into ice cream with Kulture Kreme.”
 — Makiya “Lucy Laflare” Lesley